I started designing my Treasures of Empowerment in 2014, and launched my first collection in January 2015. After 10 years in the apparel industry, working as a designer, it was time to follow my dream and become an entrepreneur.
With a name like Heidi Hoff, that’s just the way it had to be!
I design and develop each and every jewelry, I do marketing, sales, shipping, you name it. I personally approve every little detail so I get the best possible result, and you the best possible product. It is a lot of hard work, but at the end of the day, I love every step of the process!
The jewelry has different expressions, just like we do. The first collection ”Frail beginning” is rough, yet delicate. The ”Power Quotes” collection is simple, strong and elegant. The pieces are all designed so that they can be mixed and they can change their look based on how you combine them. This way they can reflect your personality and mood.
We are never only one thing, and neither is Heidi Hoff jewelry. But what you can always count on is that every piece contributes to making the world a better place.
Ethics and aesthetics are two subjects very close to my heart, so for me it is a dream come true that I can make a difference by designing beautiful jewelry. I have a collaboration with a women empowerment project in India. They give women a profession, and give their kids education. This opportunity is literally a life changer for these women. It gives them the chance to support themselves.
That is why I call my jewelry Treasures of Empowerment.
With my pieces you Look Good, Do Good and Feel Good